A user experience designer focuses not only on the look and feel of a product but focuses on the users themselves and designs processes with the user at the heart. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.

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Practicing empathy when doing User Experience work has to begin with user research. We have to set aside ego and assumptions and immerse ourselves in research allowing the results to drive the next steps or changes.

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User Research helps us understand the user’s goals, behaviors, motivation but also how they feel when using a product. Frustrated users will not use a product again but users that can easily move through the application and not get frustrated will use the product daily and will be more likely to recommend it to others.

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