Web Designer in York,
User Centered Design
Design is not what it look like and feels like. Design is how it works
This quote from Steve Jobs has always struck me as a very powerful way to look at design when dealing with users. Your first goal is to always make sure what you are designing makes the user not think about what to do next and allows the user to seamlessly move through the website or application.
If the user is not confused or frustrated the user is more likely to engage with your business and so increase your key performance indicators at a natural level and is more likely to recommend your business to others.
Brands of The World
Here are just a few of the well-known brands I have worked for.